Privacy Policy

Effective date: October 17, 2026

Oh Crap! Run! ("the Game") is developed and published by HelioShred Games ("we", "us", "our"). We respect your privacy. This policy explains what data the Game uses, who receives it, and how you can control it.

1. Data We Collect

We do not collect personal data ourselves. The Game has no accounts, no sign-up and no analytics service of our own. We do not run servers that receive information about you or your games.

The Game stores a few things locally on your device so it works the way you left it:

Your progress: the worlds you have reached, your best distances and medals
Your achievements and play counts (such as runs played and total distance)
Your settings (narrator, music, sound effects, vibration, camera)
Whether you have already learned to jump and slide, and which free trials you have used
How many times the Game has been opened (used only to avoid showing full-screen ads to new players)
The worlds and items you have purchased

This data stays on your device and is never sent to us. It is deleted when you uninstall the Game.

2. Advertising

The Game is free and supported by ads provided by Google AdMob. There are two kinds:

Rewarded ads, which you choose to watch, for example to get a second chance in a run.
Full-screen ads, shown occasionally between runs. They are never shown during a run, nor during your first session. The Remove Ads purchase stops them.

To serve and measure ads, Google may collect device identifiers (such as the advertising ID on Android or the IDFA on iOS, where permitted), IP address, device and app information, and your interactions with ads. This data is collected by Google under its own privacy policy; we do not receive it.

Consent. We use Google's consent management platform (a Google-certified CMP that supports the IAB Transparency & Consent Framework) to ask for your choices where the law requires it:

European Economic Area, United Kingdom and Switzerland: you are asked whether ad partners may use your data for personalized ads and related purposes. If you decline, you can still play, but the ads you see will be non-personalized or limited.
US states with privacy laws (such as California): you can opt out of the "sale" or "sharing" of your personal information for targeted advertising.

On iOS, the Game also asks for your permission before allowing ad networks to track your activity across other companies' apps and websites (App Tracking Transparency). You can decline without affecting your ability to play; you will simply see less personalized ads.

See the Google Privacy Policy and how Google uses data in ads.

3. Game Center

If you are signed in to Game Center (iOS), the Game reports your achievements and submits your runs to the Game's leaderboard and challenges. Your distance appears next to your Game Center nickname, where other players can see it. Game Center is run by Apple under its own privacy policy. You can play without signing in; your progress is then kept on your device only.

4. Replay Clips

After a run, the Game can record a short replay clip of your last moments. The clip is made and kept on your device. It is only shared if you tap Share and choose an app in your device's share sheet. We never receive your clips or anything you share.

5. In-App Purchases

The Game offers optional one-time purchases: unlocking worlds and removing ads. Purchases are processed entirely by Apple (App Store) or Google (Google Play). We never receive or store payment information. Purchases can be restored at no cost from the Game's Settings or Shop on any device signed in to the same Apple ID or Google account.

6. Your Choices

Ad consent and "Do Not Sell or Share": review or change your ad choices from the Game's Settings (Ad privacy choices), where these choices apply.
Remove full-screen ads: the Remove Ads purchase stops them.
Ad tracking (iOS): change your App Tracking Transparency preference in iOS Settings > Privacy & Security > Tracking.
Ad tracking (Android): opt out of personalized ads or delete your advertising ID in your device's Google settings.
Game Center: sign out of Game Center to stop reporting achievements and distances.
Local data: uninstalling the Game deletes everything it stored on your device.

7. Children's Privacy

The Game is not specifically directed at children under 13, and we do not knowingly collect personal data from children under 13. If you believe a child's data has been collected through the Game, please contact us and we will help get it removed.

8. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of the Game after changes constitutes acceptance of the updated policy.

9. Contact

If you have questions about this policy, contact us at:
support@helioshred.com